Every agent dreams of having an assistant, right? They’re magical people, mysteriously creating more time in our schedules and handling many of the most time-consuming tasks so we don’t have to. But we may not be able to afford an assistant. Even when you can, things take time. They’re not machines, they’re human, so info gathering isn’t instantaneous.

Meet Kelle

Enter Kelle. She is a machine. Or, more accurately, she’s Keller Williams’ new AI assistant. Think Siri for KW agents.

Kelle (pronounced “Kelle”) is exclusive to realtors working for KW and is rapidly changing the real estate game, allowing KW agents unrivaled insight into the local market. That’s why Kelle was named the Top Real Estate Technology of 2018 by Inman.

Here’s how the official KW Blog describes Kelle:

“What if you could spend less time buried in technology but reap even more benefits from it? Available now in app stores for Apple and Android users, Kelle is an AI-powered personal assistant that can help KW associates do just that…

“‘AI is the next frontier,’ says Josh Team, Keller Williams’ chief innovation officer and one of the masterminds behind Kelle. ‘It’s becoming more mainstream, and it allows us to give more value to our agents and clients in a way that technology hasn’t been able to do before. Kelle will give our agents back valuable time.’”

Get Your Time Back

And what realtor doesn’t want more time?

Let’s be clear: this is a time-consuming business, with most agents regularly working at least some nights and weekends. While we love taking care of our clients, we don’t always love working on deals during our kids’ soccer games or staying up late to research the market.

That’s why Kelle is so powerful. Imagine having the following capabilities at your fingertips:

• Create a referral network of hundreds of agents nationwide to increase your income
• Instantly broadcast a referral to multiple agents or send it to just one
• Find clients nearby (if you’re in the neighborhood or just want to drop off gifts in the area).
• Get area insights/instant neighborhood market reports 
• Find out how close you are to meeting your goals
• Discover incredible training content
• And much, much more

 

Protecting Agent and Client Data

There’s been a lot in the news about “big data” lately, with companies making major mistakes with protecting customers’ data. From the Facebook-Cambridge Analytica scandal to local realtors discovering third-party companies are sharing their data, recent stories are giving us reason to be concerned about what info we share and how.

That’s why Keller Williams has assembled a top-notch team to develop our own AI and other technology in-house. KW is serious about protecting our clients and our agents, and that includes their personal data. So we refuse to rely on third-party companies that may not treat your information with the same care we do.

And, as a privately-owned company, Keller Williams is not responsible to shareholders, so you don’t have to worry about us changing our tune down the road. Instead, KW focuses on our responsibility to stakeholders, the hundreds of thousands of agents who are the reason we exist.

Rapidly-growing technology

Kelle is still a work in progress, but she’s learning fast. Artificial Intelligence “learns” just like people do: through trial and error and finding things it can’t do. So when KW agents ask Kelle a question she can’t answer, our developers know what to work on.

While Kelle can already do tons of tasks to make our agents’ lives easier, there is even more on the horizon. In the future, agents will be able to access client history and preferences, receive notifications to contact leads and clients, and even get reminders on important dates (like birthdays or home-purchase anniversaries.

The more we’re able to offload these time-consuming task to a digital assistant, the more time we get to spend on the work we love and the people we live for. We can spend time actually helping clients, building our businesses, and loving our friends and families.

Want to join the family?

If you’re not a Keller Williams agent, what are you waiting for? Whether you’re a veteran who has been closing deals for decades or are just thinking of getting into the business, I’d love to talk about the next step in your career.

Just email sarah.robinson@kw.com to find out more about joining KW (and getting your hands on Kelle). I can’t wait to hear from you!

Keller Williams is an amazing place to work. KW was named the Top Training Organization Worldwide in 2017 and inducted into the Training Hall of Fame this year. We’ve been in the top 20 happiest places to work for the last 3 years, taking #17, #2, and, in 2018, the #1 spot.

But what about our office in Spring Hill? I could tell you, but it would be better coming from our agents. Here are some of the reasons our agents and staff love working for Keller Williams in Spring Hill

1. Chris Laughary says that Keller Williams has the “happiest workplace philosophy” in America. That means KW appreciates every individual’s “Big Why” – the reason you’re really working. Chris says that our office facilitates individuals reaching their purpose “instead of trying to create robots.”
2. It’s simple to Jenny Fann: “Amazing people!”
3. Tracy Ketring says, “I am just always amazed at how quickly people drop what they are doing to help others. Even when stressed, all the office staff make time to answer questions and help. Joey (our Team Leader) always encourages. Leigh (our Broker) is just simply amazing. The bigger question is, what is NOT to love about working here?”
4. Kimberly Johnson says, “Oh my goodness…I could go on for days! Our office is filled to the brim with people who love others and love what they do. The love and joy are contagious! And…we are a hilarious bunch…seriously… we laugh at our own jokes!” We sure do have fun around the office!
5. Samantha Byers loves working here “because it’s like going ‘home’ to work. There is such warmth and kindness in our office. Anytime I’m in, I feel at peace, as opposed to stressed like you do at most workplaces. The sincere love that the staff and other agents show is amazing. It’s been this way since I started in 2014 and for it to not change, but only improve, over the years speak highly of our office.”
6. Jon Stephenson says the “people care about my story more than I could have imagined. Thank you.”
7. Michael Knox says, “Seriously, where else could you work where you can be both friends and competitors in this industry? I appreciate that we support each other, encourage each other, and sometimes counsel each other without bitterness or grudges. Each person is so helpful, even when one of us agents has done something ‘less than smart.’ Our broker is more than just knowledgeable – she’s wise and prudent in handling sticky issues. Training is top-notch. Our fearless leader, Joey, is always ready to help and lead by example. And our local investors are so good about reinvesting in our success. And they’re willing to lend a helping hand when we have questions.”
8. Lisa Stille “also appreciated the huge hug as soon as I walked in today!”
9. Lisa Croteau loves working at KW Spring Hill “because of the people who work here and the amazing leadership team!!”
10. And finally, Rochelle Romines says she belongs here “because of the culture: Faith-Family-Real Estate,” as it says on some of our KW Spring Hill T-shirts.

Does this sound like your ideal place to work? Great! We’re always looking to add great people to the team. Just email me at sarah.robinson@kw.com – I’d love to connect with you!